A graphic translation of Frank Gehry’s famous building “The Dancing House” became the basis
for the signage of this exhibition at the Guggenheim in Bilbao, Spain. As part of the exhibition, invitations were sent out to select individuals to take part in the opening night gala, complete
with accompanying gift.
for the signage of this exhibition at the Guggenheim in Bilbao, Spain. As part of the exhibition, invitations were sent out to select individuals to take part in the opening night gala, complete
with accompanying gift.

Before he was a world-famous architect, Frank Gehry designed a line of cardboard furniture
in 1972 called “Easy Edges”. The attendees of the opening night gala will each receive a miniature cardboard chair, modeled in the same likeness as this line.
The exhibition is set to run for three months and during that time, signs will advertise the
event in the form of lamp post mounted banners, transit shelter posters and bus advertisements; all featuring different angles of the original graphic translation.
in 1972 called “Easy Edges”. The attendees of the opening night gala will each receive a miniature cardboard chair, modeled in the same likeness as this line.
The exhibition is set to run for three months and during that time, signs will advertise the
event in the form of lamp post mounted banners, transit shelter posters and bus advertisements; all featuring different angles of the original graphic translation.

Image taken from pixelshark




