Toronto, Ontario
Broya is a health-conscious company based in Toronto that produces a variety of bone broths
and health foods. While working with this client on their social media marketing strategy, I put together a presentation document to help them understand what worked and didn't work
to promote their brand.
and health foods. While working with this client on their social media marketing strategy, I put together a presentation document to help them understand what worked and didn't work
to promote their brand.
Their previous document (shown above), was difficult to read and navigate so I relied on a
more image-focused guide to show them how best to position their brand within their current environment. We focused on using rich colors and simple language, as well as a minimalist approach to typography, while using negative space to our advantage.
more image-focused guide to show them how best to position their brand within their current environment. We focused on using rich colors and simple language, as well as a minimalist approach to typography, while using negative space to our advantage.
These changes created a document which was much more clear, easily understood by
their shareholders and visually pleasing overall.
their shareholders and visually pleasing overall.
