| Category | Print | Skills | Editorial, Art Direction, Layout
| Tools Used | InDesign, Illustrator, Photoshop
| Tools Used | InDesign, Illustrator, Photoshop
OVERVIEW: Peak Services needed a suite of five branded, tab-formatted inserts and a presentation folder rebuild, all requiring custom die lines, to support their insurance restoration sales team in the field. I was brought in to design and produce the full suite from brief to print-ready file, working within a brand identity that was still in active development.
The inserts are designed to cascade visually within the folder, with each piece narrowing incrementally in width, which meant carefully experimenting with layouts to ensure content fit cleanly at each size without sacrificing readability. Two of the five inserts are double-sided; the remaining three are single-pagers. Throughout, I prioritized legibility and clear hierarchy across text-heavy content, keeping each layout clean and accessible for a homeowner audience navigating a stressful process.
Where the brand guide had gaps, such as in footer styling, iconography, supporting visual elements, I made informed creative decisions to maintain consistency and a cohesive feel across all six pieces. Final deliverables included print-ready CMYK PDFs with full bleeds and marks, digital RGB versions for email and download, and a fully packaged InDesign file with the resized presentation folder artwork.
