THE CLIENT: Cityline was Canada’s longest-running daytime talk and lifestyle show, airing from 1984 to 2024 on Citytv. Hosted most recently by Tracy Moore, the program featured daily themed episodes (ranging from fashion and family to home and food), supported by a rotating team of lifestyle experts. It became a staple in Canadian television, known for its focus on topics that resonated with women across the country.
THE PROJECT: While working with the Radio and Broadcast team at Rogers Communications, I developed multiple concepts for a refreshed Cityline visual identity. Using assets from host Tracy Moore’s latest photoshoot and following the show’s brand guidelines, the selected graphics were rolled out across social media, the Cityline website, and several out-of-home placements near the Sankofa (prev. Yonge-Dundas) Square studio in Toronto (active until the show's conclusion in 2024). A bold complementary colour palette was chosen to ensure strong visual impact across both digital and printed formats. The campaign was executed using Adobe Photoshop, Illustrator, and InDesign to deliver cohesive, high-quality creative across all touchpoints.
| Category | Campaign | Skills | Creative Direction, Visual Storytelling
| Tools Used | Illustrator, InDesign, Photoshop
| Tools Used | Illustrator, InDesign, Photoshop
Website Hero Banner
Sankofa Square OOH
Before > Mockup > Final
Social Media Rebrand
Digital Ads
As part of the digital rebrand for Cityline, I additionally developed a comprehensive suite of digital assets to support the refreshed visual identity. Deliverables included static and animated IAB ads in various sizes, a barker channel ad, big board and leaderboard placements, loading screens, and website header imagery; all tailored to maintain brand consistency across platforms and enhance audience engagement.
Big Board, Leader Board & IAB Ads
