OVERVIEW: To celebrate both the launch of Snickers Creamy and the Toronto Raptors' 25th Anniversary, an in-stadium campaign was created to engage fans with retro-meets-modern branding. As the "Official Chocolate of the Raptors", Snickers hosted its first-ever VIP suite giveaway, featuring exclusive merchandise and product drops. Fans could also participate in a digital free-throw game for a chance to win instant prizes, suite access, and branded giveaways, bringing together bold flavours and basketball culture in a high-energy, interactive experience.
| Category | Campaign | Skills | Concept Development, Activation & Experiential Design
| Tools Used | Illustrator, InDesign, Photoshop
| Tools Used | Illustrator, InDesign, Photoshop
Digital OOH & Social Assets
To build anticipation ahead of the Raptors game, I developed digital out-of-home (OOH) creative featured outside BMO Field in Toronto. The campaign, anchored by the tagline “Smoothest. Night. Ever.”, invited fans to enter a draw for VIP suite access aligned with the Snickers Creamy launch. The creative was extended across both owned and paid social channels to ensure consistent messaging as well as maximize reach.
VIP Suite Design
Developed environmental creative for a comprehensive product launch campaign for Snickers, featuring a high-impact VIP booth takeover at a Toronto Raptors game. The activation included collaboration with social media influencers, custom-branded merchandise, and integrated content across digital channels to amplify reach and engagement, preceding and during the event.
A secondary activation space was designed in the 100 Level concourse to engage attendees who weren’t part of the VIP suite experience. Brand ambassadors, outfitted in custom apparel, welcomed guests, distributed Snickers Creamy samples, and facilitated interactive games, extending the campaign’s reach and energy throughout the venue.
