THE CLIENT: Rogers 302 is the flagship retail experience launched by Rogers Communications in downtown Toronto. As the first 5G-ready store in Canada, the 9,000 sq.ft. space was designed to showcase the latest in wireless innovation, connected home technology, and media content. Featuring interactive zones, immersive displays, and event areas, Rogers 302 redefined the in-store experience; serving as a hub for technology, storytelling, and customer engagement.
THE PROJECT: As part of the creative team for the launch, I helped develop a full suite of branded assets to support the store’s opening in downtown Toronto. The work spanned in-store signage, digital content, and out-of-home (OOH) creative, all crafted to reflect the immersive, tech-forward retail experience at the core of the space.
In addition to environmental and launch collateral, I created a BlogTO digital takeover campaign, delivered in three phases: one to build anticipation with a "coming soon" message, and two follow-up executions to announce the store’s grand opening. The assets combined Rogers’ innovation-driven messaging with a bold visual presence designed to engage urban audiences across both digital and physical environments.
| Category | Digital | Skills | Multi-channel Development, Digital Advertising
| Tools Used | Illustrator, Photoshop, After Effects
| Tools Used | Illustrator, Photoshop, After Effects
BlogTO Ad Takeover
Digital & Social Assets
Rogers 302 Building
Digital Ad Truck
To build awareness around the launch of Rogers 302 at Sankofa Square (prev. Yonge-Dundas Square), our team partnered with Wild on Media to deploy a digital ad truck campaign across high-traffic areas in downtown Toronto. Over a two-week period, the truck featured rotating creative that highlighted the store’s opening and scheduled in-store events. Designed to generate visibility and engagement, the campaign delivered millions of impressions while reinforcing Rogers' presence in the city’s core.
