Stage One: Research
At the beginning of this project, I had started to gather historical information which was relevant to the building. I knew that given the significance of the landmark (The Sunbeam Incandescent Lamp Company), I wanted to pay homage to it in the final murals. I researched both the history of the building and the surrounding area of Liberty Village, recognizing its significance in the development of early Toronto. I noted any significant landmarks, buildings, or features along with important events and key dates.
With this information compiled, I took a trip to the Toronto Archives and began searching through the Goad's Atlas records (fire insurance maps from the Victoran Era), and any archival photography available from that time.
Stage Two: Ideation & Rough Sketches
Stage Three: Exploration & Computer Roughs
I had found munition workers in factories and old street photography, historic locomotives, steel workers, and firefighters trying to stop the Great Toronto fire of 1849. The archival footage, along with photography of various building history (the company relocated several times before settling in their current location) was meticulously composited using specific monotone palettes to tie into the studio's branding. In Photoshop, different blending mode techniques, and halftone textures were also used to create visual interest.
Stage Four: Mockups
Stage Five: Final Mockups & Elevations
